Side by side
Rough Country vs ICON Vehicle Dynamics
We stock both. Rough Country runs to 5,563 parts and ICON Vehicle Dynamics to 181, and they meet in 6 categories. Everything below is counted from our own shelf at the moment you loaded this page.
Rough Country prices are the manufacturer’s minimum advertised price, so every dealer shows the same number. ICON Vehicle Dynamics is priced by us. Comparing the two is a comparison of ranges, not of discounts.
Where they compete
| Category | Rough Country | ICON Vehicle Dynamics | ||
|---|---|---|---|---|
| Stock | Median | Stock | Median | |
| Lift Kits | 1,504 | $1,119.95 | 25 | $2,186.86 |
| Shocks & Struts | 1,126 | $179.95 | 98 | $1,713.87 |
| Control Arms & Track Bars | 176 | $294.95 | 28 | $577.65 |
| Springs | 63 | $319.95 | 20 | $354.20 |
| Sway Bars | 25 | $44.95 | 3 | $87.15 |
| Skid Plates & Underbody | 23 | $149.95 | 3 | $292.07 |
Median price of what we hold in each category, not a like-for-like part match. A brand that sells mostly premium kits will read higher than one that sells mostly entry kits, and that is a real difference between the two ranges rather than a markup.
More on each: Rough Country prices · ICON Vehicle Dynamics prices · everything Rough Country competes with