Side by side
ICON Vehicle Dynamics vs Rough Country
We stock both. ICON Vehicle Dynamics runs to 181 parts and Rough Country to 5,563, and they meet in 6 categories. Everything below is counted from our own shelf at the moment you loaded this page.
Rough Country prices are the manufacturer’s minimum advertised price, so every dealer shows the same number. ICON Vehicle Dynamics is priced by us. Comparing the two is a comparison of ranges, not of discounts.
Where they compete
| Category | ICON Vehicle Dynamics | Rough Country | ||
|---|---|---|---|---|
| Stock | Median | Stock | Median | |
| Lift Kits | 25 | $2,186.86 | 1,504 | $1,119.95 |
| Shocks & Struts | 98 | $1,713.87 | 1,126 | $179.95 |
| Control Arms & Track Bars | 28 | $577.65 | 176 | $294.95 |
| Springs | 20 | $354.20 | 63 | $319.95 |
| Sway Bars | 3 | $87.15 | 25 | $44.95 |
| Skid Plates & Underbody | 3 | $292.07 | 23 | $149.95 |
Median price of what we hold in each category, not a like-for-like part match. A brand that sells mostly premium kits will read higher than one that sells mostly entry kits, and that is a real difference between the two ranges rather than a markup.
More on each: ICON Vehicle Dynamics prices · Rough Country prices · everything ICON Vehicle Dynamics competes with